Writing about doze? Here is how it looks and talks.
The bats, the colours, the type and the words, in one place, so a slide, a blog post or a README looks like the rest of the family. Take what you need; no permission form.
doze is lower case. Always, even first in a sentence.
It is a word, not an acronym, and it is the command you type. The two products beside it keep the name of the thing they stand in for.
dozeThe local-development tool: the app, the CLI and doze.hcl. Repo doze-dev/doze.
doze AWSThe local AWS emulator. Repo and binary keep the hyphen: doze-aws.
doze KafkaThe Kafka broker in one Go binary. Repo and binary: doze-kafka.
Hyphens belong to code: repos, binaries, package names. In a sentence, write the name with a space. AWS and Kafka are trademarks of their owners; doze AWS and doze Kafka speak their protocols and are not affiliated with them.
A sleeping bat on a tile, one colour per product.
Asleep until something needs it: that is the product, and the bat is the whole joke. All three are traced from one bat, so they sit together in a dock or a row of tabs. What it hangs from tells you which one it is.
#3A2448 on tile #F0A24B.#1F2A44 on #5BB8E8.#16150F on #FFD60A.Use it as it comes. The tile is part of it.
The bat is drawn to read at 16 px on its tile. Take it off the tile, recolour it or squash it and it stops reading as ours.
dozeDOZENight and a lamp. Daylight where you read and copy.
Marketing pages are dark: a room at night with one amber lamp on. The docs and the registry are daylight, because you read them for an hour and copy from them.
Night marketing pages
#140C1B#1A1022 · #1E1328#2E1F3A · #34233F · #4A3458#F4ECE4#C9BAD3 · #D6C8DF#9C8AAB#F0A24BButtons, with ink #2A1534Daylight docs and the registry
#FFFAF4#FFFFFF · #FFF4E8#EADFD3 · #DCCFC2#140C1B#4A3D55 · #6E5F79#A85A0CText on white. Plain lamp is for fills.#1E1328 · #F4ECE4Code stays dark in daylightProducts
#F0A24Bbat #3A2448#5BB8E8on navy #0C1320#FFD60Aon #16150FStatus
#1D7A45 on #E6F4EA#8A5300 on #FFF1D6#B4233C on #FCE8EC#2F62D9 on #E8EEFC#8BE39B on #140C1B#FF9AA8 on #140C1BThree faces, all free, all from Google Fonts.
Asleep until your code calls.
700 for card titles and the name: doze, doze AWS, doze Kafka
Every service gets a name and an address of its own. Two projects, both on 5432, no clash.
600 for buttons and labels. Body text 15 px and up; small text never under 13 px.
$ doze up ○ gateway asleepEyebrows: mono, 13 px, +0.14em
Say the problem first. Then the fix, plainly.
People come to doze because something hurts: fans, ports, a setup doc that worked once. Name that, then say what doze does about it, in the fewest exact words.
The sleep words
doze has one metaphor and keeps to it. A service is asleep, dozing or awake; it wakes on a connection and goes to sleep when nothing needs it.
And: no invented customers, quotes, logos, download or star counts, or benchmark numbers. A benchmark we publish names the machine, the versions, the date and the command to run it yourself.
The files.
SVG for anything that scales; PNG where SVG isn't allowed. The source lives in the website repo, under brand/.
The code is Apache-2.0. Use of the name and the bats: [trademark policy, to be written]. Questions: [brand contact address].